BlueVenn, the award-winning Customer Data Platform and Omnichannel Marketing Hub vendor, announced that it has been chosen by Voluntary Service Overseas, a not-for-profit organisation and the world’s leading development charity fighting poverty through volunteers, to help the organisation achieve its mission through a better understanding of its database and improved targeting of supporters to maximise revenue and donations.

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Kath Ginn, Head of Data & Insight at VSO, said:

“BlueVenn’s technology will help us to leverage our supporter database to help more people than ever. VSO will be able to analyse, segment and communicate with our supporters in an appropriately timely and agile fashion. This will enable supporters to donate to the causes that mean most to them at the times when their money will do the most good. The service will also enable us to develop stronger relationships with other supporters pre-and post-service with VSO.”

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Steve Klin of BlueVenn said:

“We’re thrilled to have the opportunity to contribute to such a worthwhile cause in some small way. This year we have brought on three not-for-profit and charity organizations and we hope to focus on this market more in the future. I believe that CDPs can play a big role in helping charitable organizations gain significant time savings on manual processes, drive more awareness of key issues, and ultimately generate more donations.”

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