Consumer identity management expert Infutor announced that Click Laboratory, a digital marketing agency, has integrated its on-demand identity resolution solution ID Max with Click Laboratory data marketing platform Lumentis.io. Tapping into Infutor’s robust identity completion and enhancement data on-demand with Lumentis, Click Laboratory was able to increase a mid-market e-commerce brand’s paid media campaign Return on Ad Spend (ROAS) by 8.7 with a yield of 2.5 times in multichannel return from direct mail.

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“Catering to small and mid-sized retail brands, both e-commerce and brick and mortar, our mission is to level the marketing playing field against big businesses using Lumentis.io,” said John Paul Mains, CEO, and Founder, Click Laboratory. “Infutor gives Lumentis the ability to empower our customers marketing teams with powerful, rich identity data that the largest brands have at their fingertips to reach their target audiences.”

Through Infutor’s ID Max API, Lumentis.io can increase the reach of omnichannel campaigns – social, PPC, SEO, email, direct mail – for small and mid-size brands by matching and completing customer profiles with highly relevant data for the small business. In addition, brands have access to enhanced attributes, e.g., homeownership, household income, marital status, purchasing power, and advanced analytics for modeling and predictive intelligence insights. With a single consumer identity marker like a name, address, phone, mobile or email, ID Max instantly delivers complete identity data as well as attribute enhancements.

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“We love supporting agencies that can utilize our rich data assets and can extend audience targeting across multichannel campaigns to deliver more personalized engagements,” said Gary Walter, CEO of Infutor. “On-demand access to robust identity solutions is a business imperative for agencies and in-house marketers that need intelligent, yet easy solutions to reach hard to find consumers.”

ID Max relies on Infutor’s TrueSource Identity Graph featuring 260 million consumers and 97.5 million daily updates. From inbound call center inquiries and online form fills to email, social or CRM data, ID Max provides the consumer identity resolution that marketers need to drive effective inbound and outbound marketing initiatives.

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