Offering Event Engagement, a Free Event Community, to Organizations Dealing with the Cancellations of In-Person Events

Higher Logic, the industry-leading SaaS engagement platform of associations and B2B organizations with more than 2.7 billion community interactions annually, announced that it will offer Event Engagement for free to current and prospective customers facing the challenge of delivering meaningful experiences and engagement during the health crisis of the novel coronavirus (COVID-19).  Leveraging its human-focused engagement platform, Higher Logic will support virtual events to assist in driving engagement and connection for attendees. This program is being provided at no charge to anyone with events scheduled from April 1^st to December 31^st of 2020.

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Higher Logic recognizes that in-person events are a key driver of enriching the customer experience for many organizations and is recommending a way to maximize the impact of a virtual conference. Due to the health concerns of COVID-19, large in-person events like Protech Fusion, SaaStr, Association of University Technology Managers, Facebook F8, the National Comprehensive Cancer Network, and Google I/O have already announced cancellations. Higher Logic is using its engagement expertise to offer solutions for those looking to host their events virtually.

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This program will offer organizations the solution they need to organize their event online and facilitate discussions before, during and after the event. Included with this offer are pre-built event templates with specific design features and engagement elements to help facilitate the virtual conference. The goal is to enable the same networking and engagement experience that attendees get on-site at a conference while eliminating the health concerns of a large crowd.

“We know that many organizations are worried about how to get through this difficult time. As a community focused company, we want to do our part to help the global community,” says Chief Executive Officer at Higher Logic, Kevin Boyce. “Offering this program will give organizations the capability to connect and interact with their attendees until they can safely hold large in-person events. It will also demonstrate the value of an online community, connecting customers and members at all times, especially when faced with unforeseen circumstances.”

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