Seasoned Product Development Executive Joins Email Address Intelligence Provider

AtData, a leading innovator in email address intelligence, data security and digital trust solutions, announced that 20+ year identity data and product development veteran Brian Burke has joined the company as vice president of product. Burke will help AtData enhance and accelerate its identity and marketing solution-focused product roadmap and go-to-market plans.

Formerly vice president of product for Verisk Marketing Solutions, Burke led the product management team at Infutor through its acquisition by Jornaya, a wholly owned subsidiary of Verisk, to form Verisk Marketing Solutions in Feb. 2022. He has over two decades of experience in product management, product design, and software/database development and prior to Infutor was director of development for LSSiDATA.

“As we continue to develop AtData’s solution suite to capitalize on marketers’ need for enhanced identity data and integrated solutions which tap into the power of email address intelligence, Brian will be key to activating that data,” said Tom Burke, CEO of AtData. “Being able to unlock insights about the person behind an email address is a game changer that more companies will rely on to understand their customers in the wake of increased data privacy.”

Marketing Technology News: The Importance of Identity Resolution in Marketing and Customer Experience

AtData’s state-of-the-art services are designed to empower marketers with the tools to not only reach but genuinely connect with customers on an emotional and logical level as AtData’s email validation, identity resolution, and profile enrichment insights help add value to every communication.