Integrate Ushers in New Era of B2B Data Privacy Protection with Data Guardian

Ensure 100% Compliant and Marketable B2B Leads

Integrate, the leader in‥B2B Precision Demand Marketing (PDM), today announced the launch of Data Guardian, an enhanced data protection offering that ensures marketing leads are high-quality and compliant in today’s increasingly regulated world. Data Guardian combines AI-powered trust scoring and rigorous auditing to offer protection against privacy violations, improve visibility into media partner performance, and optimize spend.

Data privacy rules have become increasingly stricter since the European Union’s General Data Protection Regulation (GDPR) went into effect in 2018 and the California Consumer Privacy Act (CCPA) became enforceable in 2020. Currently, 150 of 194 countries have enacted data protection and privacy laws, 35 out of 50 states in the U.S. have considered data privacy regulation, and 13 states have passed new data privacy legislation. As a result, according to management consultancy, the Winterberry Group, the number one concern of B2B marketers deploying omni-channel marketing is data and privacy.

“Data privacy isn’t just a compliance checkbox; it’s the cornerstone of trust in our digital age,” said Jeremy Bloom, co-founder and CEO of Integrate. “Data Guardian provides an extra layer of data protection to safeguard your customer’s information, your brand integrity, and long-term success.”

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In a world where some of the world’s leading brands have faced over $4.1 billion in data privacy penalties in 2023 alone, Data Guardian serves as a shield against potential legal pitfalls. Data Guardian’s algorithms analyze lead data to assess lead quality and credibility. Lead data undergoes rigorous compliance audits to ensure adherence to emerging privacy regulations. These efforts create a paper trail documenting a brand’s best good-faith efforts to maintain privacy standards in an increasingly complex digital world.

Data Guardian offers:

• Direct Media Partner Lead Audit to ensure content syndication lead compliance.
• Direct Media Partner Trust and Reliability Scores that benchmarks performance standards to ensure the best performance, highest lead quality, and budget optimization.
• Data Subject Lead Verify to certify that leads are 100% marketable and secure another layer of assurance that privacy and compliance regulations are being upheld.

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