Certification means Transcend Consent can help publishers meet Google’s new requirements for serving ads in Europe.

Transcend, the leading data privacy infrastructure company, announced that Transcend’s consent management platform (CMP), Transcend Consent, has been certified by Google. This certification means that Transcend’s CMP meets Google’s rigorous standards and can be used by Google publishers to meet IAB Europe’s Transparency and Consent Framework (TCF).

“We are proud to be Google certified,” said Ben Brook, CEO of Transcend. “This certification is a testament to our commitment to providing our customers with the most comprehensive and compliant CMP solution on the market.”

“We are proud to be Google certified,” said Ben Brook, CEO of Transcend. “This certification is a testament to our commitment to providing our customers with the most comprehensive and compliant CMP solution on the market.”

Helping businesses comply with Google’s new requirements

In an effort to promote consistent consent experiences for users across Europe, Google has announced that later this year, they’ll begin requiring all partners using their publisher products—Google AdSense, Ad Manager, or AdMob—to use a Google certified CMP that integrates with the TCF when serving ads to users in the European Economic Area or the UK.

With Transcend Consent’s certification, Google partners now can use the industry’s most advanced and flexible CMP to deliver a privacy-preserving and compliant experience for users while still supporting important advertising monetization work.

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Flexible options for consent governance

Transcend Consent’s TCF functionality is one piece in our broader approach to web consent management—an approach that has made Transcend the platform of choice for brands needing to move beyond first-generation “cookie-compliance” solutions. Our unique combination of support for frameworks like IAB’s TCF, platform integrations like Facebook LDU and Google Consent Mode, and proprietary network-level blocking of tracker data, give us the most robust governance tool set.

With Transcend, compliance and digital teams teams can easily configure the best mix of region-specific governance approaches to ensure compliance, while protecting user experience and conversion.

Full-stack consent and preference management

Collecting and regulating consent in the browser is important, but is only one part of the compliance story. Businesses need the flexibility to utilize technologies like server-side conversion tracking and data sharing while also extending consent experiences across app and mobile surfaces.

Transcend Consent gives these businesses a single source of truth, where user choices and preferences are stored, synced, and operationalized across different touchpoints for a seamless omnichannel consent experience. By relying on Transcend to store and effectuate consent across first and third-party platforms, these organizations can be confident user choices are being honored—no matter where the data lives.

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