Profisee, a leading data management software company, announced that Gartner has positioned Profisee as a Challenger for the second time in a row in its 2020 Magic Quadrant for Master Data Management Solutions.

According to the report, “The MDM market is showing a significant move from high cost and complexity to license flexibility and implementation agility. Data and analytics leaders can use this Magic Quadrant to help them navigate through a wide choice of enterprise MDM solutions.”

Profisee VP of Marketing Reed Gusmus states, “We think that this year’s Magic Quadrant results and analyst comments further validate Profisee’s vision and ability to support the underserviced MDM market who have traditionally only had options that are too expensive, too slow to implement, and too risky.

Marketing Technology News: Future CEO: Top 6 Skills That You Need in 2020

“Profisee is the only vendor delivering on the needs of the underserved MDM market who have yet to adopt MDM, have given up in the past, or have declared failure early on in their efforts. We are able to do this by providing the industry’s only ‘Fast, Affordable, and Scalable‘ MDM solution that among other benefits can free up time, funding, and resources to concentrate on those aspects of MDM outside of the software that we all know are so challenging.”

Profisee CEO Len Finkle states, “We are excited to again be named a Challenger in the latest Gartner MDM Solutions Magic Quadrant. Profisee continues to increase our market penetration by providing robust technology, proven business value, shorter implementation times, and a pricing model that promotes increased usage and value over time.”

Marketing Technology News: Big Data: Size Matters

*Gartner, “Magic Quadrant for Master Data Management Solutions”: Simon Walker, Alan Dayley, Sally Parker, Malcolm Hawker, 13 January 2020.

Marketing Technology News:  Vervotech Continues to Expand Market Base with AI in Travel Technology