Riversand, a leading cloud-native SaaS Master Data Management (MDM) and Product Information Management (PIM) solution provider, announced today the appointment of technology marketing veteran Michael Robinson as vice president of Marketing.

Robinson is responsible for the global marketing strategy and oversees Inside Sales, Product Marketing, and Corporate Communications. He brings more than 25 years of B2B marketing experience to Riversand, driving awareness, consistent branding, and repeatable growth for software and professional service category leaders such as Empyrean Benefit Solutions, Associa, and Allegro. He has also led marketing strategy consulting with global companies and startups across all major industries. He will report directly to the CEO and founder, Upen Varanasi.

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“We are delighted to bring onboard a leader of the caliber of Michael with his depth and breadth of knowledge in sales and marketing,” says Upen Varanasi, CEO and founder at Riversand. “Riversand is experiencing rapid growth, and we expect him and his team to provide further, sustained growth and awareness to our markets.”

Riversand’s delivery of its cloud-native data management platform in 2018 created an opportunity to accelerate business growth in the U.S. and Europe. Riversand recently secured an additional $10 million investment from Crestline Investors after successfully raising $35 million in Series A funding. The additional funds were raised to support expansion initiatives including marketing activities in the U.S. and Europe.

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“Riversand has great product vision, and I’m excited to build predictable growth for the company across the U.S., Europe, and beyond,“ says Robinson. “Riversand has an A+ global client list, a strong and growing internal team, and a proven track record in technological innovation and bottom-line driven value.”

Within the rapidly growing data management market, Riversand has experienced success in its core markets for nearly two decades as companies realize the value of data as a foundational requirement for business success. With the delivery of its SaaS data management platform, Riversand has disrupted the traditional PIM and MDM markets.

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