BIGtoken Will Ingest Point-Of-Sale Data from Millions of ZAP Users to Increase Accessible Data for Advertisers

SRAX, Inc., a digital marketing and consumer data management technology company, has partnered with ZAPGroup Inc., one of the largest point-of-sale (POS) retail loyalty programs based in the Philippines.

Through the co-marketing partnership, ZAP will encourage its users to download and join BIGtoken, and BIGtoken will prompt its existing user base to join ZAP. Users who join both platforms and agree to share their opt-in ZAP data with BIGtoken will receive additional points, redeemable for select products from a ZAP retail partner.

Marketing Technology News: Bidstack Launches in the US and Appoints Fisher as Head of Sales

By onboarding ZAP users onto the BIGtoken platform, SRAX can sell access to valuable data, benefitting all parties involved. In addition, when ZAP refers its users to BIGtoken, SRAX will have access to the user’s opt-in data.

“The Philippines is largely a cash-based economy in which consumers have a limited digital footprint,” said Kristoffer Nelson, COO of SRAX and co-founder of BIGtoken. “As such, it’s challenging for advertisers to learn about Filipinos’ shopping habits and accurately measure the success of their digital advertising campaigns. With this partnership, BIGtoken will provide a valuable tool to help both local and international brands and retailers understand their ROI on digital media campaigns. Simultaneously, BIGtoken will expand its international reach, and SRAX will gain access to data from additional markets and advertisers.”

Marketing Technology News: Interview with Joelle Kaufman, CMO and Chief Revenue Officer at Dynamic Signal

ZAPGroup Inc. is the loyalty program provider of over 2,200 merchants in the Philippines. ZAP’s technology plugs into POS systems to capture transactions and give customers 5% to 20% cash back every time they spend in any partner merchant. Customers can then use the cash back to pay for their purchases in these same establishments. ZAP also gives brick and mortar merchants precise data and allows them to know who their customers are, similar to Google Analytics. Using this data, they can then create promotions targeted to very specific customer segments and send digital coupons directly to customers’ accounts.

Marketing Technology News: TechBytes with David Shaw, Global SVP, Enterprise Solutions at Teads