The launch reinforces the company’s commitment to an open integration model with new APIs and custom connectors

Demandbase, the leading account-based GTM platform for B2B enterprises, has launched the Demandbase Marketplace and Developer Portal. The Marketplace is a hub for integrations and partners, such as the latest new TechTarget and Workato integrations, built to simplify go-to-market execution through connected data and workflows. With the Marketplace, customers can tap into pre-built integrations to connect their tech stack to Demandbase One™, or engage with service providers.

Demandbase will continue to enhance its core integrations available through the Marketplace while a substantial focus on its API program will enable developers to build the additional connectors GTM teams need. The Developer Portal supports building custom integrations, ensuring flexibility within customer tech stacks.

“The launch of the Demandbase Marketplace is a transformative moment and a major step forward in giving customers the flexibility to connect data and workflows across their entire GTM ecosystem,” says Emi Witt, Vice President of Demand Generation at Workato. “It’s not just about having data or automating actions; it’s about turning insights into action, which Demandbase is helping us do. With this innovative approach, Demandbase shifts away from a one-size-fits-all methodology, offering tailored solutions that drive actionable insights and deliver measurable results more efficiently.”

Marketing Technology News: MarTech Interview with Aaron Kechley, CEO @ Zappi

Key benefits of the Demandbase Marketplace include:

• Maximized & Connected GTM Tech Stack: Customers can drive more pipeline and revenue by connecting their tech stack through integrated workflows and a unified data set.
• Extensive Features & Functionality: 
  • More than 85 tech integrations and expert service providers, expected to double by year’s end
  • Customer ratings and reviews for informed decision-making
  • Low-code/no-code setup to minimize IT dependencies
  • Intent-driven segmentation and activation
  • Automated workflows via TechTarget integration
  • Scalable data enrichment and intelligence with Workato integration

With the launch of the Marketplace and Developer Portal, Demandbase reinforces its commitment to being the most open, flexible, and transparent GTM intelligence platform. Given that Demandbase One connects to nearly any service, customers can easily move data in and out, breaking down silos and extracting greater value from existing tools.

Marketing Technology News: Dynamic Creative Optimization (DCO) in Martech: Personalizing Ads for Every Single Consumer in Real-Time

“Despite all the technological advancement in recent years, GTM teams continue to struggle with fragmented tech stacks and time-intensive manual processes,” said Michael Wilczak, Chief Strategy Officer at Demandbase. “This is why we’ve created a built-in Marketplace, giving teams a single hub to discover, connect, and activate the tools they already use. Going beyond basic plug-ins, we’re enabling teams to streamline operations, innovate, and accelerate growth.”

“With Demandbase One and Informa TechTarget working together, we now have a unified view of our customers and opportunities,” says Jeremy Schwartz, Senior Manager, Global Lead Management & Strategy at Palo Alto Networks. “We no longer have to piece data together from disconnected systems or try to build integrations ourselves; everything we need is in one place. This has helped align our teams, sharpen our campaigns, and improve our targeting with sales, where the impact on results is measurable.”

Demandbase is anticipating customers’ evolving needs by prioritizing automation through agents and APIs, aligning go-to-market strategies around a single source of truth. With more integrations coming to the partner ecosystem every week