Faraday announced the release of its new Shopify app, Faraday Personas & Insights, which brings advanced customer analytics capabilities to thousands of online retailers across the U.S.

This is just the latest example of Faraday’s investments in Shopify. The company already supports dozens of fast-growing brands using the Shopify ecosystem to power their online stores, making it an ideal platform for Faraday’s embedded solutions.

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The app uses machine learning and third-party data to compute personas unique to each merchant’s customer base, providing users with a clearer understanding of who their customers are, where they are, and how they evolve over time. The app represents the next step in Faraday’s mission of making data science accessible and achievable for organizations of all sizes.

“The US economy has always been powered by small businesses,” said Andy Rossmiessl, CEO of Faraday. “Shopify has been a critical tool to enable small businesses to establish a scalable e-commerce presence to compete against larger, more established retailers. As these stores grow, their need for data science and intelligence also grows. Faraday is making an investment into Shopify to assure this need is met.”

Through its channel partnership program, Faraday is now providing embedded AI-driven consumer predictions for SaaS companies operating in every major consumer vertical, including financial services, home services, e-commerce, and more.

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