Inquir, a leader in targeted performance marketing, announced the completion of a purchase agreement to sell the assets of MatchMaximizer, its SaaS technology platform, to leadHOOP, LLC. leadHOOP acquired MatchMaximizer assets, including its technology platform and suite of services for all-in-one inquiry generation.

“We’re proud of how MatchMaximizer has innovated the marketplace over the past six years and are excited to see its evolution as a leadHOOP entity,” said Joe Laskowski, CMO of Inquir, proprietor of MatchMaximizer. “This strategic business decision allows us to refocus our efforts on direct-to-consumer services and continue our expansion into new verticals, such as insurance and home services. We are excited to put 100 percent of our attention back to growing our digital marketing business.”

Marketing Technology News: Study: Brands Have Yet to Create the Post-COVID-19 Digital and Mobile Experiences Customers Value Most

Founded in 2014, MatchMaximizer’s proprietary technology created one unified process for higher education lead generation and supported the needs of EDU contact centers, web partners, schools, and agencies. The company went on to add compliance solutions, managed services, analytics, and consulting. In 2019, it expanded into new verticals and experienced 34 percent growth in lead volume, year over year.

Marketing Technology News: Nielsen Supercharges Ad Intelligence Platform With Richer Advertising Spend Data

“The acquisition of MatchMaximizer’s platform and clients will make a great addition to our ever-growing suite of offerings in the Edutech SaaS space. I could not be more pleased with this acquisition and am excited to announce new capabilities and features soon after we complete the integration of our respective teams. I am convinced the market has benefited from the completion of this deal, and look forward to working with Inquir on new opportunities in the future,” added Craig Rosenfeld, Founder, and CEO of leadHOOP.

Inquir began offering its performance marketing services across a wider range of industries last year and has been steadily adding new solutions to its lead generation portfolio. It recently launched EnrollmentAdvisor.com and LocalMedicarePro.com in order to better serve the EDU, home services, and insurance markets. The digital agency plans to continue its move toward generating leads and traffic in house and expanding its direct-to-consumer offerings.

Marketing Technology News: Infosys to Acquire Blue Acorn iCi