The NPD Group, a global market information provider, has acquired Pricing Excellence, a retail analytics company that uses proprietary cloud-based computing technologies to deliver market insights.

The acquisition complements NPD’s robust portfolio of information services spanning more than 20 industries with new methodologies that will enhance the firm’s ability to provide insight across emerging channels and provide more granular data faster.

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Pricing Excellence Founder Nathan Krol has joined NPD and will continue to lead the business for current product offerings Market Insight and Data Ladder. The team will also explore complementing these offerings with NPD data. NPD will leverage Pricing Excellence expertise and machine learning to enhance recently introduced tracking services for the Home Improvement industry.

“NPD is focused on delivering best-in-class data through our core products and alternative data sources for measuring emerging channels such as DTC,” said CEO Karyn Schoenbart. “COVID has accelerated market shifting and introduced new layers of complexity and urgency. We’re excited to be at the forefront of helping our clients navigate a new normal.”

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