The Guide Provides a Reference for Email Marketers

OPTIZMO Technologies, the industry leader in email suppression list management, has released its first guide to email suppression list management. The guide provides email marketers with information on the importance of email suppression management from a compliance standpoint and also discusses different ways it can be used to optimize overall email campaign performance.

The guide is broken into sections covering CAN-SPAM compliance, the basics of email suppression list management and more advanced suppression list strategies. The purpose of the guide is to educate companies currently leveraging email marketing or looking at adding the channel to their overall marketing strategy.

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Especially for companies that may be new to email marketing, it is important to understand industry guidelines and best practices to ensure their marketing programs follow the rules and are also set up to succeed.

“We are excited to release our first guide to email suppression list management,” said Khris Thayer, Co-Founder and CEO of OPTIZMO Technologies, LLC. “It furthers our mission to lead the email marketing industry, by providing valuable content to educate and empower companies to more effectively manage their overall email compliance programs.”

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The company has focused on releasing a variety of informational and research-based content throughout 2018. Over the course of the year, OPTIZMO has released three separate infographics with visualizations of consumers’ email opt-out behavior by examining WHERE opt-out requests come from (geography), WHAT technology is involved in those requests, and WHEN opt-out requests are received (hour-of-the-day and day-of-the-week). The infographics are all available for download on the OPTIZMO website.

The company has also published a variety of articles and strategic marketing content on different industry websites and publications throughout the past year and will continue publishing more content in 2019.

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