Oracle Recognized as a Leader in the IDC MarketScape: U.S. Business Intelligence and Analytics Platforms 2022 Vendor Assessment

For the Fifth Year, Oracle Scores Highest in All Use Cases in 2022 Gartner Critical Capabilities for Cloud Database Management Systems for Operational Use Cases

Strong natural language capabilities, open semantic layer, and extensive customer support ecosystem noted as key strengths of Oracle Analytics

Oracle announced that it has been recognized as a Leader in the IDC MarketScape: U.S. Business Intelligence and Analytics Platforms 2022 Vendor Assessment. This IDC MarketScape includes 16 select business intelligence and analytics (BIA) platform providers. Represented by Oracle Analytics Cloud (OAC) and Oracle Analytics Server (OAS), Oracle Analytics placed among the top platforms in the current BIA offering category.

“Oracle’s innovation in AI-based automation across the entire analytics and business intelligence continuum accelerates insights, recommendations, and actions that help improve outcomes throughout the enterprise,” said Dan Vesset, group vice president of Analytics and Information Management market research, IDC.

According to the report, “Consider Oracle BIA software if your organization has broad requirements for ad hoc data exploration, performance management, scenario analysis, and embedded analytics. By offering multiple-related BIA products, Oracle enables clients to take advantage of its capabilities in the environment and use cases of their choice.”

Marketing Technology News: The SIP Forum Announces Dates For The STIR/SHAKEN ENTERPRISE SUMMIT

IDC’s assessment highlights several key OAC strengths, including its prebuilt capabilities that use machine learning for auto-generating and explaining insights in all data, as well as others that significantly improve user experience such as natural language (NL) and natural language query (NLQ). These strengths include:

  • Strong NL capabilities that combine AI-based linguistics and semantic modeling of the data; NLQ-driven on-the-fly calculation and dashboard generation, negations, and expression filters.
  • Open architecture that allows third-party data visualization tools to connect to OAC’s semantic layer and analytics catalog services.
  • Extensive customer support ecosystem of Oracle employees, partners, and customer peers connected to virtual and physical events and online communities.

“Our strategy is to empower everyone to make analytics-driven decisions that increase the benefit to their organization,” said T.K. Anand, executive vice president, Oracle Analytics. “We’re honored to have IDC validate our commitment to innovating for our customers.”

Oracle Analytics is a complete cloud platform with ready-to-use services for a wide variety of workloads and data. Offering valuable, actionable insights from all types of data—in the cloud, on-premises, or in a hybrid deployment—Oracle Analytics uses machine learning to empower business users, data engineers, and data scientists to access and process relevant data, evaluate predictions, and make quick accurate decisions.

Marketing Technology News: MarTech Interview with Douglas Thede, CEO at Lytho

Picture of PRNewswire

PRNewswire

PR Newswire, a Cision company, is the premier global provider of multimedia platforms and distribution that marketers, corporate communicators, sustainability officers, public affairs and investor relations officers leverage to engage key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to- end solutions to produce, optimize and target content -- and then distribute and measure results. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire powers the stories of organizations around the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and Asia-Pacific regions.

You Might Also Like