Page Six Announces Launch of New Self-Service Ad Manager Platform

Page-Six-Announces-Launch-of-New-Self-Service-Ad-Manager-Platform

The new self-serve ad platform enhances advertiser opportunities to connect with Page Six’s audiences

q, the world leader in celebrity and entertainment news, announced today the launch of Page Six Ad Manager, a self-serve advertising platform powered by DanAds. This innovative tool serves as the gateway for advertisers and brands of all sizes to connect with Page Six’s audience of 25.4M engaged monthly visitors.

The new platform enables advertisers to reach Page Six readers directly, using easily accessible display and video ad placements. Geo and audience targeting capabilities make it simple for ad buyers to reach their desired audience. Page Six Ad Manager also offers advertisers the flexibility to easily upload their display or video creative and check out via credit card – no need for time-consuming invoices. Campaigns can go live in just two business days. Advertisers can also make real-time campaign optimizations and view reporting for full control and visibility.

Marketing Technology News: Optimove NFL Betting Trend Data Reveals Volume of Bets Increase During

“Page Six Ad Manager gives advertisers a direct route to connect with our audience and manage every facet of their advertising spend,” said Amanda Gomez, SVP of Revenue Operations and Ad Technology at the New York Post, Page Six’s parent company. “It offers functionalities like direct access to ad slots across our display and video inventory and immediate visibility into campaign performance, which makes it ideal for both new and established clients.”

“The collaboration between DanAds and Page Six opens up unparalleled opportunities for brands to reach their primary audience, thereby accelerating the expansion of local enterprises.” added Peo Persson, co-founder and CCO of DanAds. “This represents a major advancement in the field of local advertising. We are thrilled to be part of this innovative path forward.”

Marketing Technology News: Soaring Above the Clutter: The Rise of Drone Advertising in 2024

Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.

Picture of PRNewswire

PRNewswire

PR Newswire, a Cision company, is the premier global provider of multimedia platforms and distribution that marketers, corporate communicators, sustainability officers, public affairs and investor relations officers leverage to engage key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to- end solutions to produce, optimize and target content -- and then distribute and measure results. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire powers the stories of organizations around the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and Asia-Pacific regions.

You Might Also Like