Rakuten Marketing Centralizes Publisher Ecosystem to Optimize Online Ad Inventory

Rakuten Marketing Has Created A Centralized Publisher Ecosystem Across Its Affiliate, Display And Search Marketing Channels

Rakuten Marketing, a leading technology company that enables brands to increase sales through data-driven marketing, announced it has created a centralized publisher ecosystem across its affiliate, display and search marketing channels, alongside dedicated teams responsible for operations and technology innovation. The new ecosystem will be strategically primed to deliver the best possible advertising performance to all Rakuten Marketing clients.

The strategic business move arms Rakuten Marketing clients with greater insight and data to better optimize their online ad inventory, including how advertising is priced and sold; where ads are most likely to deliver profitable performance; and, ultimately, how and where ads deliver the best online consumer experience. The company is also focused on identifying new revenue opportunities; leveraging the Rakuten Marketing Cadence attribution tool to help publishers understand how they can best optimize their ad inventory across affiliate and display advertising; and working hand-in-hand with the ecosystem to ensure both advertisers and publishers capitalize accordingly.

The Rakuten Marketing commitment to publishers, advertisers and consumers is fundamental to its mission to ‘Save the Web’ – a movement the company initiated this year to motivate the marketing and advertising sector to change the minds of the 83 percent of consumers who say online advertising has become too interruptive and is impeding the way they engage online. Rakuten Marketing is invested and committed to its industry leadership in educating and empowering publishers and advertisers to eliminate bad advertising – a practice that costs the industry more than $20 billion in lost revenue from ad blocking.

Tony Zito, CEO, Rakuten Marketing said, “Rakuten Marketing forges a valuable intersection between advertisers, publishers and consumers, and the creation of this publisher ecosystem is critical in the development of a digital economy where each party thrives. We are extremely excited about the value this creates for our clients as we advance our mission of driving industry-leading performance throughout the ecosystem.”

Rakuten Marketing will expand on their announcement during the annual Rakuten Marketing Experience conference held Wednesday October 25 at the New World Stages in NYC.  Experience is a full-day event attended by c-level marketing executives from Fortune 1000 U.S. brands. The agenda boasts key industry pundits, thought-leaders and market makers.