Worksport ($WKSP) Issues Corporate Update: Bitcoin Holdings Double, Production Capacity Scales, New Automotive OEM Discussions, and Brand Visibility Initiatives

worksport-nasdaq-wksp.png

Strong Growth in Business Fundamentals, Increased Brand Visibility, and New Strategic Conversations Signal Continued Momentum into Q3 and Q4 2025

Worksport Ltd, a U.S. based manufacturer and innovator of hybrid and clean energy solutions for the light truck, overlanding, and global consumer goods sectors, provided a strategic update highlighting continued expansion across key operational and financial verticals. These updates come ahead of the Company’s Q2 2025 financial results releasing on August 13, 2025.

1. Worksport Doubles Bitcoin Holdings Amid Treasury Strategy Success

Following the launch of its corporate cryptocurrency strategy in December 2024, Worksport has officially doubled its Bitcoin (BTC) holdings. The Company notes that its existing digital asset portfolio—comprised of Bitcoin and XRP—has increased approximately 15% in value since the initial purchase, preserving management’s current view that limited crypto exposure can serve as a long-term hedge against inflation and monetary devaluation.

“Our core focus remains on growing a great American manufacturing business—but we also believe that forward-thinking treasury strategies are vital for preserving long-term value,” said Steven Rossi, Chief Executive Officer of Worksport. “We’re specifically bullish on Bitcoin’s accretive nature, and increasing mainstream adoption offers corporations a unique, uncorrelated store of value. We’re proud to continue our commitment to innovation in both our products and capital allocation practices.”

Marketing Technology News: MarTech Interview with Žilvinas Lešinskas, VP of Product @ Omnisend

Worksport continues to emphasize that the Company’s revenue trajectory, cash flow, and profitability initiatives are its primary focus, but modest cryptocurrency exposure aligns with its long-term risk mitigation philosophy.

2. Production Capacity Expansion with New High-Throughput Manufacturing Equipment

Worksport is pleased to announce it has placed a deposit on the acquisition of a state-of-the-art custom manufacturing machine capable of doubling its current production output. The machine is designed to integrate with existing systems at the Company’s ISO 9001:2015-certified West Seneca, NY facility.

Favorable financing (0% for many months) and deferred shipping terms provide Worksport with flexibility to deploy the equipment based on sales acceleration and market demand. The Company believes its current infrastructure can support more than $50 million in annual output, with the new equipment expected to raise this capacity to over $100 million. Further, having an additional machine allows stable output during machine-maintained periods.

“This is a calculated and strategic move to ensure we’re ready to meet surging demand, especially as our dealer network and e-commerce volumes continue to scale. The financing terms we secured are considered to be a very favourable outcome for the Company” added Rossi.

3. Advancing Business Development: OEM Engagement and Branded Partnerships

With rising sales, expanding gross margins, and increasing interest in the Company’s clean-tech product line, Worksport has initiated conversations with two additional automotive original equipment manufacturers (OEMs). These outreach efforts build on existing traction, including a paid pilot program with a top-15 U.S. construction company for Worksport’s COR and SOLIS products. While each functions independently, together they form a nano-grid system—delivering clean, portable power to job sites, campgrounds, and worksites alike.”

Management is optimistic that ongoing B2B engagement may lead to further commercial partnerships, recurring revenue channels, and increased brand visibility in future years for Worksport.

4. National Brand Visibility Efforts Underway

Following social engagement from NASCAR driver and “Malcolm in the Middle” actor Frankie Muniz, Worksport is evaluating several brand amplification initiatives involving nationally recognized partners. These efforts are designed to deepen consumer trust and strengthen positioning in both traditional and clean-tech product verticals. The structure of these initiatives will be positioned to yield immediate and long-term net-benefits.

Looking Ahead: Positioned for a Transformational Q3 and Q4

With record-breaking monthly production, accelerating sales growth, and a projected year-end revenue target of $20 million, Worksport remains focused on executing its strategic roadmap. The Company’s upcoming launch of the COR portable energy system and SOLIS solar tonneau cover is projected for Fall 2025, is expected to unlock a new, high-margin product vertical targeting a $13 billion market.

Marketing Technology News: The AI Impact on Marketing Teams and Marketing Jobs

Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.

Picture of GlobalWebIndex

GlobalWebIndex

GlobalWebIndex is a technology company headquartered in London that provides audience profiling data across 40 countries to the world's largest brands, marketing agencies and media organizations. We maintain a global panel of more than 18 million connected consumers which we leverage to create 8,500 data points on the behaviors of internet users around the world. Our clients, including Twitter, Google, Unilever, Johnson & Johnson, WPP, IPG and Omnicom Group can gather in-depth insights into audience behaviors, perceptions and interests through a combination of survey and analytics data using the GlobalWebIndex platform. Since launching in 2009, we have renewed 97%+ of our client base and doubled our revenues each year. As we continue to innovate and expand, we are always on the look out for the best talent to help us re-engineer data-driven marketing.