Adam O’Brien

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Adam O’Brien is a marketer, SaaS advisor, and Air Jordan 1 enthusiast. Based in Charleston, South Carolina, Adam currently serves as an advisor at LoFi Digital and the Director of Product and Growth Marketing at GoodUnited. Joining GoodUnited in 2022, Adam brings his 12+ years of enterprise SaaS experience to help combat gated content while championing intent-based marketing strategies and tactics.

Behavioral Marketing

Winning in the Trust Economy with Customer Feedback & Buyer Behavior Data

Adam OBrien -

December 13, 2023

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MarTech Series covers marketing technology news, editorial insights and digital marketing trends from around the globe. Updates on modern marketing tech adoption, martech interviews, tech articles and events.

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Adam OBrien

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