Amy Strickland

Amy Strickland is the Director of Marketing Operations for Cella Consulting. She is a seasoned builder, leader, and transformer of high-performing in-house marketing operations and creative operations teams. She has served companies from Fortune #1 to pre-IPO startup in a broad range of industries from high-end apparel retail to warehouse club retail, and from digital recording to app-based delivery tech. Amy has deep experience building processes and bridges to achieve truly efficient, customer-centric omnichannel marketing. She partners with chief marketing executives to deliver material improvements in speed to market, cost structure, and employee and stakeholder satisfaction. Amy is an active member of the operations community, a mentor to many up-and-coming operations leaders, and a regular speaker at operations events and podcasts. Amy specializes in developing comprehensive marketing operations assessments for clients, evaluating their existing operations infrastructure, collecting stakeholder feedback and synthesizing findings. Amy also assesses marketing organizations from a people perspective, taking an honest look at reporting structures, job descriptions and scope, utilization, role clarity, career path and mobility, succession planning, training and development opportunities. Her approach to both disciplines enables organizations to take a realistic approach to strengthening their operations and organizational health.