Dennis DeGregor

Dennis DeGregor serves as Vice President, Global Experience Data Practice, at Verticurl (https://www.verticurl.com), a WPP company and part of the Ogilvy Group. Dennis has an extensive client-side track record with Fortune 500 brands in enterprise CX transformation, data strategy, analytics, and leveraging technology for competitive business advantage. Dennis is known for building high-performance teams that accelerate client’s end-to-end Experience Transformation initiatives via innovation in data strategy. He has written two books on the subject of enterprise data, strategic AI, and leveraging the global Internet for competitive advantage through data-driven CX transformation: HAILOs: Competing on AI in the Post-Google Era and The Customer-Transparent Enterprise: How Market Leaders are Using 21st Century Customer Transparency to Close the Brand/Customer Gap and Win the Customer Loyalty Wars.