Erika McGrath

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Erika McGrath is Global Vice President, Martech at Astound Commerce. She has over twenty years helping clients drive online sales with a focus on customer data strategy and CDPs. She currently leads Astound’s Global Marketing Technologies Practice with the Customer Data Platform as the foundational technology in the larger martech stack.

AI/ML

Before Jumping on the AI Bandwagon, Focus on the Data

August 22, 2023

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MarTech Series covers marketing technology news, editorial insights and digital marketing trends from around the globe. Updates on modern marketing tech adoption, martech interviews, tech articles and events.

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Erika McGrath

Before Jumping on the AI Bandwagon, Focus on the Data

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