James McDonald

James McDonald is a digital consultant with over 15 years of experience creating engaging, effective, and results-driven web experiences for brands and retailers. He specializes in driving qualified traffic through strategic marketing efforts and is an advocate for data-driven storytelling and analytical business cultures. James currently manages the Digital Optimization and Insights team within Capgemini’s Digital Customer Experience Practice, helping clients realize their online goals. On the weekends, you'll find James on the hiking trails or getting tackled by his kids.