Joel Percy is an experienced Loyalty and CRM executive with deep expertise in retail personalization and data  monetization. He is currently the Regional Director at Eagle Eye, where he helps clients grow loyalty and drive  sales by building digital connections with their customers. Previously, Joel helped design, launch and run PC  Plus, one of the world's first fully personalized digital rewards programs at Loblaw Companies in Canada. He has  also consulted with retailers around the globe on the design of personalized marketing programs.