John McLaren, Author at MarTech Series

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John McLaren serves as Vice President at Measure Protocol, the ethical person-based data marketplace powered by blockchain. He applies his nearly 30 years of experience leading market research industry sales teams to help share Measure’s vision, including its new solutions for behavioural data collection in a permission-based, blockchain-powered ecosystem.

Customer Data Platforms

The Elusive Holy Grail of Consumer Data Science and Intelligence

John McLaren -

September 18, 2020

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MarTech Series covers marketing technology news, editorial insights and digital marketing trends from around the globe. Updates on modern marketing tech adoption, martech interviews, tech articles and events.

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John McLaren

The Elusive Holy Grail of Consumer Data Science and Intelligence

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