Marilois Snowman

Marilois began her career as a journalist, where she discovered her passion for asking and seeking answers to the big “what-if and why-not” questions.  Her inquisitive nature was the fuel for the creation of Mediastruction as a data-led media agency – one that continues to be uniquely positioned in its use of AI tools and advanced modeling as core inputs to each media plan. Marilois’ thought leadership is highly sought after. Her weekly blog on the Mediastruction website is often picked up by industry outlets. She is a contributor to MediaPost, and she serves on the Scarborough Advisory Board of Nielsen Media Research, the I-COM Data Storytelling Council, and the I-COM Incrementality Council.