Mihkel Jaatma, Author at MarTech Series

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Mihkel Jäätma is CEO- Realeyes. Emotions drive behaviour. Using the latest in computer vision and machine-learning, we measure via any webcam how people feel as they watch video content online. Realeyes' emotional intelligence enables brands, agencies and media companies to confidently target optimised content to the right audiences.

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Why CMOs Are Blind to 90% of Their Content Experience

March 24, 2020

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Mihkel Jaatma

Why CMOs Are Blind to 90% of Their Content Experience

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