Author

Nitya Prakash

Nitya is Customer Delivery Head & leads the BFSI vertical at Tatvic Analytics. With an extensive experience in Banking, Risk Management & Product Development in his earlier career path, Nitya has been in the forefront of innovating statistical analytics models for our clients BFSI as well as Digital Publishing domains. His core area of expertise lies in building & executing measurement plans, performing statistical analysis, Google Analytics trainings, BFSI domain analytics, team management, high investment in resource building and technical knowledge capabilities.

Guest Authors

Custom Solution Publishers Should Be Tracking in Google Analytics

Nitya Prakash Jul 2, 2019

For digital publishers, generating steady revenue from a set of consistent sources has been a long-standing pain point. So, many content-driven websites have bitten the dust owing to the absence of a steady revenue stream against the heavy…
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