Home Authors Posts by Pini Yakuel

Pini Yakuel

15 POSTS 0 COMMENTS
https://martechseries.com
Pini Yakuel is the founder and CEO of Optimove
Succeed in Scarcity Marketing Without Scaring Away Customers
AI/ML

Succeed in Scarcity Marketing Without Scaring Away Customers

Pini Yakuel -
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Holiday Returns Should Be a Goldmine for Brands
Brand Safety

Holiday Returns Should Be a Goldmine for Brands

Pini Yakuel -
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Marketers Risk Overwhelming Customers with Holiday Shopping Messages
AI/ML

Marketers Risk Overwhelming Customers with Holiday Shopping Messages

Pini Yakuel -
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Crafting a Successful Journey Orchestration Strategy
AI/ML

Crafting a Successful Journey Orchestration Strategy

Pini Yakuel -
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Bend Rules-Based Marketing with Self-Optimizing Journeys 
AI/ML

Bend Rules-Based Marketing with Self-Optimizing Journeys 

Pini Yakuel -
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Repairing Broken Customer Journeys: The Power of Unified CDP and MMH
CRM

Repairing Broken Customer Journeys: The Power of Unified CDP and MMH

Pini Yakuel -
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Drive 40% More Revenue Than Competition from Personalization
AI/ML

Drive 40% More Revenue Than Competition from Personalization

Pini Yakuel -
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Bad IT Management Kills Marketing Effectiveness  
Customer Experience Management

Bad IT Management Kills Marketing Effectiveness  

Pini Yakuel -
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Past the Trough of the Gen AI Hype cycle
AI/ML

Past the Trough of the Gen AI Hype cycle

Pini Yakuel -
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Websites Have Just Seconds to Score 
AI/ML

Websites Have Just Seconds to Score 

Pini Yakuel -
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Six Customer Ratios Give Marketers a Sixth Sense to Increase Lifetime Value of a Customer
Analytics

Six Customer Ratios Give Marketers a Sixth Sense to Increase Lifetime Value of a Customer

Pini Yakuel -
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The GIGO Rule Applies to Marketing Too
Analytics

The GIGO Rule Applies to Marketing Too

Pini Yakuel -
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If Customer Data Platforms Only Had a Brain 
Analytics

If Customer Data Platforms Only Had a Brain 

Pini Yakuel -
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