Sandra Wroe

Sandra Wroe is a Senior Strategy Consultant at Airship , the app experience platform that helps more than 25% of Fortune 500 companies optimize their entire mobile app customer journey through re-engagement channels (push notifications, mobile wallet, SMS, email), app UX experimentation, and App Store Optimization (ASO). Sandra has many years of client side experience, including at global brands such as L’Oréal and most recently as Head of CRM at WorldRemit, a global provider of digital money transfer services. Before this, at Dow Jones, she was responsible for driving growth in The Wall Street Journal’s digital and print subscription products. Sandra completed a Master’s degree in Marketing at the University of Edinburgh in 2012, was shortlisted for a Masters of Marketing award and has been a Certified Customer Experience Professional (CCXP) since 2018.