InterMedia Group of Companies (InterMedia) announces the appointment of Michael Walters to the role of Vice President Marketing & Sales. He brings over 20 years of experience in media, advertising, and technology.

erformance-based media offerings, and in-house creative, production, and celebrity-brand development teams, stating: “At a time when media buying is fragmented across multiple platforms, advertisers want the ability to buy and optimize across linear, OTT, and digital channels, and spin-up changes quickly to respond to market conditions. I was drawn to InterMedia because their suite of services allows advertisers to take advantage of all DR marketplace opportunities at break-neck speed and flexibility. InterMedia is a one-stop-shop for research, analysis, programmatic and offline media buying and reporting, creative, production, editing, and performance-based advertising; there isn’t another ad shop in the country that can execute and optimize your media investments as quickly and as smartly as InterMedia.”

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Michael has deep experience in the direct response industry, starting with direct marketing campaigns through display and email for Hydra Networks, a performance CPA email company, and later Verizon Media, where he built-out full-stack programmatic digital advertising solutions requiring expertise in all aspects of advertising formats, audience buying, analytics, and attribution. He comes to InterMedia Advertising® from his most recent role as VP of West Coast Sales at iSpot.tv, where he offered TV attribution analytics and ID-based solutions to brands and agencies.

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“Michael is passionate about bringing research and data-driven advertising solutions to advertisers looking for ways to propel higher media efficiency and improved returns on their advertising investments,” said Robert Yallen, President & Chief Executive Officer. “We are truly excited to add him to the team.”

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