ICARO Mobile App Technology Powers Personalized Content Experiences, Revenue Opportunities and Global Reach Adding to LiveXLive’s User Experience on Mobile for Millions of Consumers in LATAM

LiveXLive Media, a global platform for livestream and on-demand audio, video and podcast content in music, comedy, and pop culture, announced today its mobile expansion in Latin America via new exclusive video distribution deal with ICARO Media Group, a provider of the most advanced AI, digital media platform and content aggregation platform in partnership with global telecoms and media companies who control the immediate access to their subscribers.

“More distribution reach in Latin America is a big win for LiveXLive given music culture and streaming viewership in those markets,” said Jackie Stone, Chief Marketing Officer of LiveXLive. “ICARO is a great partner as we streamline our mobile app and build new personalized experiences for consumers around the world.”

Marketing Technology News: QuantumCast and AdTonos Partnership Creates a New Era for Programmatic Audio in Germany

As part of the expansion, LiveXLive will make its video library available to millions of customers in Latin America via ICARO Media Group’s technology. LiveXLive’s weekly live stream festival “Music Lives ON”, “LiveZone”, a thirty-minute show produced weekly, ArtistDNA and “The Ten”, a weekly music-focused videocast show featuring Raymond T. and Jennifer White are among the premium shows that will be made available, as well as LiveXLive’s catalog of thousands of videos from many of the world’s most recognized artists like Pitbull, Annita, J.Balvin as well as emerging stars. In addition, LiveXLive will showcase original content like Fest Life and Festival Stories from EDC Mexico and five years of Rock in Rio, the biggest festival in the world.

LiveXLive’s programming slate will join ICARO’s lineup of other major apps in finance, entertainment, and sports among others.

“ICARO’s global telco partners and the millions of users they provide ICARO access to are looking to us to provide them with a rich personalized and best-in-market experience rooted in music entertainment,” said Paul Feller, Chairman and CEO of ICARO Media Group. “Our new partnership with LiveXLive will provide our customers access to the world’s most famous and exciting music artists, music video casts, and LiveXLive’s weekly live stream festival.”

Marketing Technology News: Okera Introduces Integration With Collibra Platform

LiveXLive has powered global pay-per-view and live stream hits with some of the world’s most renowned talent including Monsta X, Darius Rucker, Kygo, Jimmy Buffett, OneRepublic, Zac Brown, Sofi Tukker, Darius Rucker, Graham Parker, John Hiatt, John Butler, Michael Franti, Nahko, Trevor Hall, FINK, Mike Love, Rising Appalachia, Krishna Das, Big Gigantic, Hot Chelle Rae, Lauren Jauregui, Billy Joel, Bon Jovi, Chris Rock, Idina Menzel, Jennifer Lopez, Sullivan King, Quix, Nitti Gritti, Dr. Fresch, Champagne Drip, and Pegboard Nerds. LiveXLive’s platform provides an end-to-end solution for artists and bands to go direct to consumer, monetize performances and digital touring, as well as sell merch and reach new audiences across LiveXLive’s apps, site and OTT channels on Amazon, Apple TV, Crackle, DISH Sling, Roku and Samsung TVs.

Marketing Technology News: MoEngage and Mixpanel Partner to Enable Highly Personalized Customer Engagement