1WorldSync, the leading provider of omnichannel product content solutions, announced the appointment of Steve Sivitter, CEO of 1WorldSync, to the GS1 GDSN Board of Directors as a key member and thought leader in the global advancement of product content standardization.

The GS1 GDSN board aims to enable and drive adoption of brand-verified product information for B2B and B2C use. The GS1 GDSN board provides governance and direction for the Global Data Standards (GDS) and the Global Data Synchronization Network (GDSN), which are used by more than 2 million companies to exchange product information worldwide.

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“We are pleased to have Steve Sivitter, CEO of 1WorldSync, join the GS1 GDSN board,” said Renaud de Barbuat, COO of GS1 Global Office.”The Global Data Synchronisation Network (GDSN) is the world’s largest product data network. 1WorldSync’s commitment to GDSN and GS1 standards enables companies of all sizes to share timely and reliable product information, to ultimately benefit consumers and patients.”

In Q4 of 2020 1WorldSync established a global standards innovation team to further increase thought leadership and strategic guidance on the use of the GDSN as well as broader global standards for omnichannel commerce.

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“1WorldSync’s commitment to GS1 GDSN standards has underpinned our approach to content and data alignment for more than 20 years,” said Sivitter. “I’m honored to join the board and look forward to contributing to the growth and adoption of GS1 GDSN standards globally.”