BBTV Holdings Inc, the leader in creator monetization, announced its NFT Division has made an investment into Nifty’s, Inc., the first social NFT platform dedicated to bringing digital collectibles to mainstream audiences.

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• Following the official launch of BBTV’s NFT division in May, 2021, BBTV has made a US $250,000 minority investment into Nifty’s and is establishing a strategic alliance as part of its growth strategy and its commitment to make NFTs available to the creator economy worldwide.
• BBTV is excited about the many ways NFTs may be utilized by creators to engage fans and generate new revenue streams through the format bridging art and community experiences with digital collectibles.
• Today’s news coincides with the launch of Nifty’s platform, backed by investments from a number of notable investors and major institutions including Ethereal Ventures, Draper Dragon Fund, Polychain Capital, Coinbase Ventures, Dapper Labs, Samsung Next, Tally Capital, Liberty City Ventures, and Future Positive.
• Nifty’s announced today a partnership that introduces a collection of limited-edition NFTs featuring characters from Space Jam: A New Legacy starring basketball superstar LeBron James.

“This investment and strategic alliance is another step forward for our NFT division as it provides BBTV and its creators with the opportunity for new revenue streams while empowering those creators to engage with their fan base in a more authentic way as the fans get to own a piece of the creators’ IP,” comments Shahrzad Rafati, Chairperson & CEO, BBTV. “We already sit on a massive library of IP from some of the most engaging content creators in the world, we can now start to activate it through NFTs to further grow our higher margin Plus solutions.”

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Leveraging Nifty’s unique NFT-forward social media platform, BBTV plans to activate its IP and relationships with some of the world’s largest creators across the NFT metaverse, providing easier access to create, discover, collect, curate, and monetize BBTV’s IP. One of several strategic partners for BBTV in the blockchain ecosystem, Nifty’s provides brands, publishers, collectors, and fans with a premium, powerful, and safe platform to build community and personal interactions around digital collectibles, gallery experiences and inclusive engagement.

BBTV plans to work with a number of NFT platforms to offer leading monetization opportunities for its content creators.