FADEL Announces General Availability of Brand Vision, Important Martech Designed to Aid Marketers and Agencies Protect and Maximize Use of Content

The powerful integrated cloud platform from FADEL combines content services, DRM and AI to ensure marketing and advertising content is consistent, compliant and on-brand

FADEL, leading provider of Digital Rights Management (DRM) software for marketers, today announced the general availability of Brand Vision™, a unified platform for ensuring brand compliance by managing and monitoring marketing content and its license terms across the entire content lifecycle from pre-production to post-distribution.

“Digital Brand Compliance is a dynamic new strategic need for enterprise content strategies. We see brands of all sizes struggling to orchestrate the complexities of digital media usage, rights, compliance, and quality across an increasingly fragmented set of channels.” Robert Rose, CMI

This solution is the first of its kind to address the Digital Brand Compliance market that according to the new independent research report, CMI Market Guide: The Rise of Digital Brand Compliance, is projected to grow significantly over the next five years and become an ever more critical component for Brand Managers and Content Marketers.

“Digital Brand Compliance is a dynamic new strategic need for enterprise content strategies. We see brands of all sizes struggling to orchestrate the complexities of digital media usage, rights, compliance, and quality across an increasingly fragmented set of channels,” said Robert Rose, author of the CMI Market Guide and Chief Strategy Advisor at Content Marketing Institute.

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With competitive introductory pricing, Brand Vision provides operational controls to manage brand assets, searchability, rights, compliance, and tracking. The solution includes the following key capabilities:

• Content Services – Centralize, manage and enrich brand assets making them easily searchable and shareable across all stakeholders
• Digital Rights Management – Manage content and talent license agreements and gain immediate visibility into asset usage rights
• AI-Powered Content Tracker – Find brand assets, logos, and marketing content live across the web and social media channels and report on violations and expirations
• Brand Monitor & Picture Hub – Instantly find and source live, up-to-the-minute content with your brand, products, and brand ambassadors

“We are thrilled by all of the excitement over Brand Vision, a unique end-to-end cloud platform that adds and integrates sophisticated content services and AI visual search and image matching capabilities to our existing Digital Rights Management and content tracking capabilities,” said Tarek Fadel, Founder, and CEO of FADEL. “Brand Managers, Content Marketers, and Advertisers are empowered to not only manage their marketing content but also ensure its usage is and remains compliant.”

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