Hyland, a prominent content services solutions provider, was profiled as a leading vendor for customer communication management (CCM) capabilities for insurers by Celent. Defined by the analyst firm as ‘a technology system that allows the automatic generation of documents from a managed template to both variable data and business rules,’ Hyland is among only nine featured vendors delivering CCM capabilities to the insurance industry.

Noted for its insurance business expertise within property and casualty, commercial, specialty, reinsurance, life, annuity, accident, disability and health insurance, Hyland delivers a configurable solution for organizations to design, create, manage and deliver communications to external sources. Its interactive platform supports both structured/batch composition and on-demand generation supporting many different business transactions. In the report, Hyland received top scores for its features, delivery and management of documents/ communications, and technology strategy.

Also Read: Hyland Named Market Leader in Ovum’s Cloud-Based ECM Decision Matrix

“We consider OnBase a core component for content, case and communication management – supporting organizational transformation by automating processes and improving customer communication experiences,” said Charles Hanna, domestic director of insurance sales at Hyland. “This report supports our vision to deliver an end-to-end solution to better manage the entire content lifecycle for insurers.”

Celent’s ‘Customer Communication Management in Insurance’ report uses an ABCD Vendor View – Celent’s standard representation of a vendor marketplace, designed to show an at-a-glance perspective of the relative positions of each vendor in four categories: advanced technology, breadth of functionality, customer base, and depth of client services. Insurers should consider which factors in breadth, technology, experience, and client service are most important to them, and review the detailed profiles in this report to assess vendor suitability.

Also Read: Hyland to Acquire OneContent Business from Allscripts

Additionally, Celent named Hyland its XCelent Service Award winner for the depth of services and product functionality Hyland delivers to customers.

“Hyland’s insurance focus has been strengthened in recent years through acquisitions including Acrosoft and Perceptive, and we expect to see the organization continue to expand its insurance customer base. It’s OnBase content services platform offers modern CCM functionality with great mobile capabilities, intuitive and robust product features, and strong security configuration capabilities,” said Nicholas Michellod, senior analyst at Celent.

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