New Partnership Brings Scorpion’s Digital Marketing Education, Resources and In-Person Expertise to ACCA Membership

The Air Conditioning Contractors of America (ACCA) announces that Scorpion has joined ACCA’s corporate partner program as its only digital marketing partner at the platinum level. As a leading provider of technology and services helping local businesses thrive, Scorpion holds an esteemed track record with HVAC companies, working closely with each to understand their unique pain points of their business before executing strategic solutions, tailored to meet those specific needs.

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With their expertise, Scorpion’s partnership will advance learning resources for ACCA members through a robust microlearning library, educational webinar series, and in-person involvement at ACCA events, touching on all relevant aspects of local digital marketing for HVAC companies, including:

• Website optimization
• Search advertising
• SEO
• Competitor tracking
• Social media marketing and advertising
• Lead management
• Reviews and reputation management
• Email marketing
• And more

ACCA’s corporate partner program enables HVAC industry suppliers, manufacturers, and service providers to demonstrate their extraordinary commitment to ACCA members and the contracting industry through year-round support of the association’s activities. The corporate partner program also provides increased access to ACCA’s nationwide network of contractors through tailored communications and marketing campaigns throughout the year.

“Scorpion has their finger on the pulse of the best ways for contractors to grow their businesses through innovative and integrated digital marketing campaigns,” said Deb Weiner, ACCA manager of communications and strategic partnerships. We appreciate their support in contractor excellence and are looking forward to promoting their ACCA member focused resources.”

“The HVAC industry is undergoing a period of great growth that will require a new level of competitiveness as more consumers look to discover, compare and engage HVAC contractors online,” said Michael Sauer, executive vice president of partnerships at Scorpion. “Scorpion is excited by this opportunity to work with ACCA to educate its members on everything from lead generation to online reputation management as part of strategic digital marketing strategies that can be designed to specifically serve all the unique goals and realities of each business.”

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