Brands who work with ethos can now have their digital assets displayed in their customer’s Apple Wallet.

ethos, a leading white-label digital asset platform for brands, announces its NFT to Apple Wallet display feature. The first of its kind, NFT holders with or without a crypto wallet can now easily display their NFTs in their Apple Wallet.

NFTs issued by brands through ethos’ platform are compatible with crypto wallets for those that use them, however, ethos is on a mission to make digital assets a frictionless experience and one that anyone can enjoy, making display within Apple Wallet an obvious feature to add.

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“We want to lower the barriers for customers engaging with digital assets, and one way we can do that is by simplifying the process of showcasing their NFTs,” Matias Marquez, CEO of ethos, said. “Of course any customer who receives a digital asset through the ethos platform can hold it in a crypto wallet, but the ability to simply save it to their Apple Wallet makes it that much easier for more people to enjoy.”

Using this feature, brands will be able to make their digital assets available to their customers at any time, which enhances the connection between brands and their customers. Just like all other ethos solutions, this is completely white labelled allowing for brand consistency.

To experience this for yourself, ethos has made a limited quantity of free digital assets available through this link or scan the QR code in the image attached. Claim your free digital asset and save it to your Apple Wallet to be one of the first users of this new feature. The process does not require a crypto wallet or any previous blockchain knowledge.

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