OpenText, the global leader in Enterprise Information Management (EIM), announced that analyst firm Forrester Research, Inc has named OpenText a Leader in The Forrester Wave™: Digital Asset Management For Customer Experience, Q2 2018. The report evaluated OpenText Media Management in the context of a comprehensive look at the Digital Asset Management market.

The report says that OpenText’s “strong vision recognizes the challenges that organizations have today with delivering content to a multitude of channels” and notes its “superior partner ecosystem with global system integrators gives it a leg up in large rollouts … OpenText is a robust solution for complex DAM needs that entail large numbers of users and assets that are globally distributed.”

“We are pleased to be ranked as a Leader for Digital Asset Management for Customer Experience by Forrester. We believe this validates and supports our strategy and vision, and underscores the importance of DAM for intelligent and connected enterprises looking to differentiate and compete in an increasingly media-centric world,” said Patricia Nagle, senior vice president, CMO, OpenText.

“In our view, this report underscores the importance of having an integrated digital asset management approach. The ability to deliver rich, personalized, multi-media experiences to customers and employees is vital if organizations are going to succeed. Using media assets in an intelligent way that reinforces a company’s brand and engages the audience will be a key competitive differentiator across all digital channels,” continued Nagel.

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OpenText Media Management is an award-winning digital asset management solution that helps organizations to create, curate, manage and provision digital media for the entire enterprise. Creative teams can easily gain greater control of valuable brand assets and deliver visually engaging experiences across multiple channels, applications and devices.

Forrester employs a rigorous process to create a Forrester Wave, evaluating the strengths and weaknesses of top DAM vendors. After examining past research, user needs assessments, and vendor and expert interviews, Forrester developed a comprehensive set of evaluation criteria and evaluated vendors against 30 criteria, grouped into the three high-level buckets of current offering, strategy, and market presence.

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