This powerful partnership brings together best-in-class email validation and identity data technology solutions.

Versium announced its partnership with ZeroBounce. The alliance will bring together Versium’s powerful identity data technology solutions and ZeroBounce’s industry leading email validation services. The resulting partnership will ensure that ZeroBounce customers can substantially improve their ability to reach their target audiences across the digital spectrum.

ZeroBounce is an award-winning email verification service helping businesses achieve higher email deliverability. The system detects email typos, nonexistent and abusive email accounts, spam traps and other risky email addresses.

Versium’s identity technology can associate multiple additional contact points to a ZeroBounce validated email. These additional contact points greatly expand the ability of ZeroBounce customers to reach their target audience across all marketing channels; such as email and digital advertising, including the “walled gardens” of social media and beyond.

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The email verification market is growing because of the ubiquity that email plays in business and the current focus of B2B marketers because of the expanding market. Market data across the board shows a growing opportunity:

• The global email marketing market was valued at $7.5 billion in 2020 and is projected to increase to $17.9 billion by 2027. (Statista, 2021)
• There are 4 billion daily email users. This number is expected to climb to 4.6 billion by 2025. (Statista, 2021)
• 78% of marketers in 2020 said email is important to overall company success, compared to 71% in 2019. (Litmus, 2020)
• 16% of all emails never make it into the inbox. (Email Tool Tester, 2019)
• 90% of content marketers say email engagement is the top metric they track to measure content performance. (Content Marketing Institute, 2020)

“ZeroBounce is an essential partner for Versium. In the digital world, and especially today during this work-from-home paradigm, email is a dominant form of communication and a digital identifier – used as a means to target online advertising. Having a platinum validation service like ZeroBounce ensures that our customers are sending email that can be successfully delivered and that digital advertising is reaching the appropriate targets.” said Chris Matty, Founder and Chief Revenue Officer, Versium.

Adds Matty: “It is a powerful partnership. Versium receives world-class email verification from ZeroBounce and we are able to provide additional identity and insights data, significantly improving ZeroBounce customer’s marketing efforts.”

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