iPost, an enterprise email marketing and automation provider is honored to announce that it has become an Elite Member of the International Franchise Professionals Group (IFPG), the world’s largest & most respected franchise consultant organization.

“iPost’s commitment to the franchise community made IFPG the ideal association to partner with,” says Skip O’Neill, iPost VP. “Helping franchisors to improve their efficiencies and customer communications aligns with our easy to use solution and multi-tier account structure.”

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The amount of change that has happened in recent years around digital marketing is astronomical. Those franchises that offer the most relevant, targeted email content to their subscribers and prospects will not only gain efficiencies but increase ROI and awareness in a digital channel that boasts an already impressive return.

“We are so impressed with the toolset that iPost offers franchise marketers and consultants, and their commitment to this ever-growing industry makes them an ideal Elite Member for the IFPG,” says Red Boswell, President of IFPG.

Franchises must build and protect their brands while at the same time providing franchisees with the tools they need to market their businesses—tools like email. The iPost platform lets the franchise control their brand and content while empowering franchisees to use email marketing through subaccounts.

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iPost puts the power of email marketing into the hands of the franchise through multi-tiered accounts that eliminate fragmentation, allow for collaboration among all tiers of the franchise model, and enable franchisees to access and use their data and content. Yet franchises maintain ultimate control; They can regulate the look and feel of each email sent, lock and unlock content as needed, or push content to subaccounts with one stroke. It is the best of both worlds – empowering the franchisee while protecting the franchise.

“Now, through our elite membership in the IFPG, we are excited to help both the franchisor and franchisee with their email marketing initiatives that we are offering a free, no-obligation program for all IFPG members called eValuate,” says O’Neill. Find out more about eValuate at: https://www.ipost.com/evaluate/