Mirabel Technologies launched “Clean Your List,” a new email marketing tool designed to auto-verify email lists or individual email addresses. The email verification tool identifies valid, invalid, and unknown email addresses.

“Businesses don’t often realize that email addresses become inactive and invalid for various reasons,” said Mark McCormick, president of Mirabel Technologies. “Yet they remain on email lists. This makes updating email lists and CRMs challenging.

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We’re answering that call with an email validation platform and, more importantly, we integrated the feature into Mirabel’s Marketing Manager, our marketing automation platform, as a way to identify inactive and invalid contacts.”

Clean Your List will assist digital marketers in increasing delivery rates, as well as decreasing unsubscribe rates, spam complaints, and hard bounces. The email validation tool will also help increase email engagement rates, update overflowing CRMs, create a positive sender reputation, and increase domain authority.

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As an email verification tool, Clean Your List offers 1,500 free email validations for new users. It is then available for purchase as a monthly subscription or for a one-time fee. Price is dependent upon the number of email addresses. The tool does not charge for duplicate or unknown email addresses.

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