Partnership between eCommerce Platform and Email Marketing Automation Provider to Help Merchants Improve the Effectiveness of Their Email Campaigns.

Miva, Inc., ecommerce software and service provider for mid-size and enterprise merchants for 21 years, and Sendlane, behavior-based email marketing automation for eCommerce stores, announced that they have partnered to integrate Sendlane’s email marketing automation into the Miva ecommerce platform.

While email marketing is a significant revenue driver for some online sellers, many merchants struggle to execute compelling and profitable email campaigns. This partnership brings Sendlane’s powerful email marketing automation and Miva’s flexible ecommerce platform together, giving online sellers the tools they need to engage customers and increase sales with personalized, data-driven email campaigns.

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Sendlane’s powerful site-to-site tracking capabilities enable Miva users to follow their customer’s journey throughout their store, collecting deep data insights from a customer’s behavior to their purchase history and allowing them to leverage that data for their email marketing strategy with abandoned cart messages, custom product recommendations, and more.

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“Email should be driving 30-40% of monthly revenue for ecommerce stores,” says Jimmy Kim, CEO at Sendlane, “and by combining a powerful email marketing tool like Sendlane with an ecommerce platform like Miva, we’re giving online retailers the opportunity to leverage store data to truly maximize their ROI and customer LTV.”

“Email marketing is one of the most effective ways for online sellers to engage their customers and increase revenue,” says Brennan Heyde, VP of Product at Miva. “Integrating with Sendlane’s email automation tools enables merchants to improve the efficacy of their messaging and maximize the impact of their email campaigns.”

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