Inspired Virtual Sports Are Filling the Live Sports Gap

Inspired Virtual Sports Are Filling the Live Sports Gap

Virtual Grand National 2020 is a Huge Hit

4.8 million viewers tuned in to watch the Virtual Grand National 2020 created by Inspired Entertainment, Inc. (Inspired”), the Company announced today. Potters Corner won the virtual race, but the real winner was NHS Charities Together, the UK National Health Service organization that will receive the event’s approximately £2.6 million in profits, donated by Inspired and all bookmaker operators as part of the fight against COVID-19.

Inspired’s Virtual Grand National was televised on ITV in the UK at 5:00 PM on Saturday, April 4, 2020 in place of this year’s Randox Health Grand National, which was cancelled due to ongoing COVID-19 concerns. Featuring a stunning, fully accurate re-creation of the Aintree Racecourse, Inspired delivered an ultra-realistic 3D CGI representation of The Grand National, as officially licensed by the Jockey Club, allowing viewers to experience the world’s most exciting and iconic steeplechase using the latest, best-in-class graphics animation.

Marketing Technology News: Screen-Free Learning Platform, Yoto, Selects 5W Public Relations as Agency of Record

“Virtual Racing has predominantly been used as an added feature, providing a continual stream of betting content during quiet periods or leading up to some of the biggest sporting events. However, this year’s race has proven Virtual Sports are realistic enough to take center stage,” said Steve Rogers, Chief Commercial Officer of Virtual Sports for Inspired. “In addition to the extensive viewership, Virtual Grand National was trending second worldwide on Twitter on Saturday.  This is a great example of how Virtual Sports can plug the gap and bring people together for some relief during these difficult times just as real sports do.”

The Virtual Grand National TV special featured the 40 horses and riders who were most likely to run in the Aintree spectacular. 18-1 shot Potters Corner, the Coral Welsh Grand National winner, clung on to beat Walk In The Mill, earning a place in the virtual history books. Tiger Roll, who won the 2018 Virtual Grand National and was the 2018 and 2019 Grand National champion, was the 5-1 favorite but finished fourth.

Marketing Technology News: Coursera Taps Dr. Betty Vandenbosch as New Chief Content Officer

Major betting operators throughout the UK offered odds on the Virtual Grand National and contributed their profits from the race to NHS Charities Together as did Inspired.  Announcing the donation to NHS Charities Together, Betting and Gaming Council Chief Executive Michael Dugher said, “We are overwhelmed with the public support for the Virtual Grand National and for NHS Charities Together. Millions joined in the fun in honour of one of Britain’s greatest sporting events and helped raise a fantastic amount for our brave heroes in the NHS. It was heartwarming to see pictures on social media of so many people enjoying themselves.”

Inspired’s Virtual Sports uses life-like graphics to mimic the experience of real sports betting, thanks to technology that has evolved over nearly two decades. Each event lasts around 90 seconds and games are designed to be easy to play.  Inspired has the largest array of sports available 24/7, providing a consistent stream of sports betting content, even at times when live sports are not feasible. Virtual Sports provide new revenue streams for gaming providers that can be easily integrated into existing sportsbooks and websites.

Marketing Technology News: PPT Solutions Announces Kathryn Martin as New Vice President of Human Resources and General Counsel

Picture of PRNewswire

PRNewswire

PR Newswire, a Cision company, is the premier global provider of multimedia platforms and distribution that marketers, corporate communicators, sustainability officers, public affairs and investor relations officers leverage to engage key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to- end solutions to produce, optimize and target content -- and then distribute and measure results. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire powers the stories of organizations around the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and Asia-Pacific regions.

You Might Also Like