An intelligent Agent that creates and schedules social content across every location — so your team doesn’t have to

Birdeye unveiled its Social AI Publishing Agent, a first-of-its-kind innovation built for Hyperlocal brands ready to dominate on social media. Powered by BirdAI, including the newly launched Brand AI and Industry AI engines, this intelligent agent doesn’t just assist with content planning — it does the job.

While traditional tools leave marketers staring at blank calendars and scrambling to create and schedule posts, Birdeye’s Social AI Agent auto-generates and auto-schedules brand-aligned content across all locations for weeks, before you even log in.

Drawing on insights from top-performing posts, industry-specific content, your competitors’ social activity, and upcoming local holidays and events, the publishing agent auto-generates weeks worth of social content right on your social calendar.

The publishing agent offers businesses multiple configuration options, including post frequency, theme, channel selection, and post time. Depending on the organization’s preference, the agent can share posts as drafts on the calendar, send for approval, or publish autonomously.

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Brand AI ensures every post reflects the brand’s unique voice, tone, compliance guardrails and visual identity. Industry AI tailors content to the specific nuances of each company’s vertical, local trends, and audience preferences. Together, these proprietary models enable Social AI to auto-generate and schedule content that’s not only on-brand, but also highly relevant and effective.

“Brand AI and Industry AI set the foundation for AI that’s brand compliant and rooted in industry knowledge. Now, our AI Agents will take over execution, starting with the Social Publishing Agent,” said Anil Panguluri, SVP of Product at Birdeye. “CMOs and their teams can focus on strategy by stepping back from manual work by letting BirdAI run with it.”

With Birdeye’s AI Agent, marketing teams can finally:

• Eliminate hours of manual planning
• Keep every location’s social feed fresh and consistent
• Scale brand engagement without scaling headcount

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“The Publishing Agent takes the pressure off social planning,” said Karen Meyer from 4G Electrician. “It fills our calendar with relevant, brand-friendly posts so we’re never starting from scratch. It saves us hours each week and brings fresh ideas we wouldn’t have thought of ourselves.”

This release builds on Birdeye’s broader AI vision for hyperlocal marketing, first announced earlier this year. It marks a significant milestone in delivering on that promise with practical, scalable tools powered by proprietary intelligence.

Social AI Publishing Agent is now available to all Birdeye Social AI customers.