Konnect to Distribute and Promote Entertainment to International Channels and Platforms From Globally Renowned Production House

Konnect Digital, a leader in media-tech solutions serving the global digital media and entertainment eco-system has signed a deal to promote and distribute content from one of India’s leading and highly renowned entertainment studios, the Rajshri Entertainment.

The deal further extends the portfolio of compelling, engaging and entertaining content on DICE, Konnect’s innovative digital marketplace platform, as a one-stop shop for global content sourcing, acquisition and distribution. The deal adds to Konnect’s recent acquisition and distribution partnerships, among them are EuroNews and iflix Asia.

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The Rajshri Group is recognised as the oldest, largest and most successful entertainment production house in India. The new agreement appoints Konnect Digital to promote and distribute Rajshri’s content portfolio to International Broadcasters, CTV and OTT platforms, mobile operators and other media channels.

“We believe that this agreement with Rajshri reflects tremendous synergies for both organisations,” said Konnect Digital’s CEO, Sid Khemka. “We provide Rajshri with unmatched reach and relationships in several global content markets and distribution channels through our DICE platform. With a renowned reputation and immensely successful track record in high quality international content, including some 25,000 hours+ of digital programming, Rajshri becomes an exceptionally unique content addition to the platform.”

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“We are very excited at the possibilities which lie ahead as a result of this new partnership with Konnect,” said Inderpal Singh, Rajshri’s VP Business Development, Rajshri Group. “With a massive Indian expat population worldwide, we are confident that Konnect Digital is the perfect organisation and DICE the best platform to help us realise our expansion strategy and ambitions to cater for the huge demand we see in the wider global market.”

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