Beauty meets intelligent tech: L’Oréal Turkey unlocks faster, more consistent creative production with AdCreative.ai

L’Oréal Turkey has partnered with AdCreative.ai, an Appier Group company, to transform its creative production process using next-generation generative technology. The collaboration represents a significant step in L’Oréal Turkey’s digital evolution, enabling the delivery of high-quality, performance-optimized content at scale and with greater speed.

Founded by Turkish entrepreneur Alexandre Leciel, AdCreative.ai combines proprietary AI models with user-centric design to automate and elevate creative workflows. Now part of Appier, the company continues to operate at the intersection of marketing and machine intelligence, with roots in Istanbul and a global footprint.

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Through this partnership, L’Oréal Turkey is leveraging AdCreative.ai to optimize every stage of its visual content creation. This includes branded templates tailored to specific product lines, AI-assisted photo and video shoots that accelerate production timelines, precision-edited stock imagery that ensures brand consistency, and predictive scoring tools that help forecast creative performance before a campaign goes live.

“This partnership isn’t just about automating workflows,” said Chih-Han Yu, CEO and Co-founder of Appier. “It’s about enabling bold creativity and smarter marketing and we’re proud to support L’Oréal Turkey as they lead that charge.”

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L’Oréal Turkey’s adoption of AdCreative.ai reflects a broader industry shift, as leading beauty and retail brands turn to technology to remain agile in increasingly fast-paced, fragmented markets. By equipping its teams with scalable, intelligent tools, the company is driving both creative efficiency and brand consistency, without compromising on quality or innovation.