Personalized content recommendations coupled with real-time visitor intelligence will provide new insight into the buyer journey.

PathFactory, a B2B content intelligence and personalization platform announced the launch of its strategic integration with ZoomInfo, a leading revenue intelligence platform, that will transform how B2B marketers understand and engage with website visitors. This groundbreaking partnership empowers organizations to turn anonymous web traffic into actionable, personalized insights.

The new integration leverages ZoomInfo’s robust Reverse IP Lookup technology to provide unprecedented visitor intelligence directly within the PathFactory platform. Joint customers of ZoomInfo and PathFactory will be able to identify previously unknown website visitors, enrich visitor profiles with comprehensive firmographic data, and dynamically personalize content experiences in real-time.

Marketing Technology News: GetWhys Secures $2.75MM Seed Round to Fuel Growth of AI-Powered Customer Insights Platform

“Our new integration with ZoomInfo represents a giant leap forward in terms of buyer journey personalization,” said Dev Ganesan, CEO and President of PathFactory. “We know buyers want to self-serve through their buyer journey. To meet this need we’re giving marketers the ability to understand and engage their audience in real time.”

“In today’s digital landscape, understanding your website visitors is no longer a luxury—it’s a necessity,” said Carl Koussan-Price, SVP of Marketing at ZoomInfo. Our integration with PathFactory transforms anonymous web traffic from a black box into a crystal-clear window of opportunity. Now, marketers can instantly connect with the right prospects, delivering personalized experiences that turn casual visitors into engaged customers.”

Marketing Technology News: MarTech Interview with Eric Stine, Chief Operating Officer @ Sitecore

Joint customers of ZoomInfo and PathFactory will experience a number of benefits, including:

• Instant Visitor Enrichment: PathFactory now automatically retrieves detailed business intelligence on website visitors, uncovering valuable engagement opportunities without manual intervention.
• Dynamic Content Personalization: By accessing real-time enriched data, PathFactory can instantly adjust content experiences, ensuring each visitor receives precisely targeted, relevant content tailored to their company profile and interests.
• Advanced Analytics: Marketers gain deep insights into content engagement across visitor industry, company size, and geography.
• Seamless, Scalable Solution: The integration requires minimal setup, allowing sales and marketing teams to immediately leverage enhanced visitor intelligence with zero additional effort.

The integration is available immediately to all joint customers of PathFactory and ZoomInfo.