Hatt brings unique tenure with Productsup and diverse industry experience that will accelerate the P2C software company’s path toward profitable growth

Productsup, a Product-to-Consumer (P2C) software company, announced that one of its founders, Johannis Hatt, is returning as CEO. Since founding the company in 2010, leading Productsup through its key growth stages, and serving as an advisor to the board, Hatt’s unique experience with Productsup and the commerce industry equips him with valuable insights to shape the company’s vision and steer it through its next growth phase. He succeeds industry veteran Vincent Peters, previously Chief Revenue Officer, who was promoted to CEO in 2021.

“I’m honored to return as Productsup’s CEO during this exciting time for the industry,” said Johannis Hatt, co-founder and CEO at Productsup. “The diversity of today’s retail ecosystem is only accelerating, with new marketplaces and ever higher standards for omnichannel sellers to meet customers where they want to shop. I’m highly motivated to build the next iteration of our offerings and shape the product-to-consumer ecosystem for the next generation of brands. I want to thank Vincent for his service to Productsup. Under his leadership, the company achieved major milestones during challenging times for the industry.”

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Founding Productsup in 2010 with Kai Seefeldt and Marcel Hollerbach, Hatt envisioned a platform that powers commerce success by enabling the flow of perfect product content, fully optimized for every channel and target consumer worldwide. Productsup grew with exceptional capital efficiency to service the full array of high-traffic marketplaces and platforms across retail technology, including Amazon, Google, Salesforce, SAP, Meta, TikTok, and thousands more. In 2021, Hatt stepped back to pursue other endeavors while remaining a shareholder and advisor to the company board. In 2022, Productsup raised over $70 million in funding from Bregal Milestone and Nordwind Capital and acquired World of Content. Its highly scalable platform equips the most sophisticated enterprise customers to effortlessly reach their target consumers and markets worldwide. Today, Productsup is trusted by over 1,000 global companies and handles more monthly data requests than Google’s consumer search service.

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“I am very proud of our achievements over the past four and a half years,” said Peters. “We continued to grow, develop our platform, and build on our P2C vision, despite the versatile market conditions. It’s been an honor to lead the company through this phase, and I look forward to seeing how Productsup continues to grow under Johannis’ leadership.”

Looking ahead, Productsup’s top priorities for sustained success include driving profitable growth and enhancing its product offerings through continuous innovation and strategic reinvention. By focusing on these goals, the company aims to solidify its market position, meet evolving customer needs, and stay ahead in the rapidly changing commerce landscape.