The strategic partnership creates new capabilities for businesses to deliver personalized, data-driven product experiences across all channels

Productsup, a Product-to-Consumer (P2C) software company, announced the launch of the P2C Alliance in partnership with trbo, a personalized user experience software company, and Pimcore, a data and experience management company awarded by analysts gobally. This powerful collaboration brings together three market leaders to offer businesses an integrated suite of solutions that enhance product experiences.

The P2C Alliance addresses the growing complexity of modern commerce by consolidating operations and streamlining the path product data takes to reach consumers. By combining Productsup’s expertise in feed management and product content syndication, trbo’s dynamic onsite personalization, optimization, and testing, and Pimcore’s product information, digital asset, and master data management, the alliance empowers businesses to provide relevant, data-driven product experiences on any channel and for any audience.

“commerce landscape demands agility and precision, and the P2C Alliance is designed to deliver just that,” said Vincent Peters, CEO of Productsup. “By integrating our strengths with trbo and Pimcore, we are not just simplifying the product content journey—we are reimagining it, ensuring brands and retailers can swiftly adapt to market changes, accelerate time-to-market, and consistently deliver engaging experiences that drive higher conversion rates and ROI.”

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Synergy across platforms unlocks new capabilities

Under the P2C Alliance, customers gain new capabilities to maximize the impact of their product content. For instance, they can create catalogs that target specific audiences by mapping demographic data, or catalogs that elevate the highest-performing products by plugging conversion data.

“Ecommerce and advertising channels are constantly introducing new formats and features,” said Felix Schirl, CEO of trbo. “Our aim for this alliance is to equip companies with the tools needed to fully embrace these emerging opportunities and outpace their competition in providing innovative experiences.”

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By leveraging Productsup, trbo, and Pimcore’s combined offerings, the P2C Alliance enables companies to:

• Increase efficiency by eliminating silos and speeding up workflows
• Improve data quality by maintaining consistent, accurate, and personalized product content on all channels
• Optimize strategies and continuously test for improvements with access to data-driven insights

“Data is at the core of every successful business strategy, and the P2C Alliance empowers companies to truly leverage their data for better decision-making and customer experiences,” said Dietmar Rietsch, CEO of Pimcore. “Together, we break down the barriers of traditional commerce systems, enabling brands to deliver seamless, personalized product content at scale.”